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Chris G. Williams Beware: I mix tech and personal interests here.

INETA is always asking what they can do to better serve the user groups... well, as a user group leader, here's my suggestion:

Advertising! Small to medium sized groups have little or NO budget for advertising, and it's incredible how many times I meet people in the developer community that have no idea a local user group even exists. This is NOT due to a lack of effort on our part.

So it comes down to advertising... specifically, run a monthly ad in the main .NET related mags, such as CoDe, MSDN, Visual Studio & ASP.NET Pro, that lists all the appearances of speaker bureau members for that month. These speakers are typically scheduled far enough in advance to make the ad timely. (After all, ads can be delivered later than content.)

What this would accomplish is getting INETA some exposure and getting the User Groups some exposure. A monthly ad would drive people to the INETA website and their local user group. Fact is, most folks who visit the INETA website are already in a user group. So advertising the appearances there is not very effective. By listing the upcoming speaker appearances, all participating User Groups will get mentioned 3-4 times per year in magazines that claim to cater to user groups. (I say that because they send our groups free magazines.)

Why is that last point relevant? Because, if ASP.NET Pro and CoDe Magazine (for example) really want to help User Groups, they'll cut INETA a deal on the ad rate.

Am I totally off on this?  Tell me what you think...

Posted on Friday, October 14, 2005 6:49 PM General Interest | Back to top


Comments on this post: What INETA can do for me...

# re: What INETA can do for me...
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I think you are right. In fact, we have worked with user groups before and gave them a good deal. However, we have not worked directly with INETA on anything like that...
Left by Markus Egger (Publisher of CoDe on Oct 18, 2005 8:43 AM

# re: What INETA can do for me...
Requesting Gravatar...
Whoa! Marcus Egger reads my blog?? How cool!
Left by Chris Williams on Oct 18, 2005 10:12 AM

# Android apps developer
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Useful information shared..I am very happy to read this post..Thanks for giving us nice info. Fantastic walk-through. I appreciate this post.
Left by Android application developer on Aug 24, 2011 2:51 AM

# オークリーオークリーサングラスサングラス メガネOAKLEY メガネ
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日本や欧州、日本の主要な貿易相手国の間では、低成長あるいはゼロ成長に今ある一方、現在、世界 サングラス メガネ 的な経済環境は、非常に弱いです。中国のもう一つのますます重要な貿易相手国は、領土や政治紛争で日本と協力しており、これらは明らかに輸 OAKLEY メガネ 出のために良いニュースではありません。
Left by OAKLEY メガネ on Jun 26, 2013 4:20 AM

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