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Chris G. Williams Beware: I mix tech and personal interests here.

Take-Two rejects Electronic Arts takeover bid

Video game publisher says rival’s $2 billion offer undervalues company

http://www.msnbc.msn.com/id/23322946/

Personally, I say "good for them."  I don't really see EA's bid as a positive thing for Take-Two or the game industry as a whole.
How much "marketing muscle" does an "eagerly awaited" game actually need, anyway?  It's an opportunistic move on the part of EA, and while it's already an undervalued offer, it's made even worse by EA's horrid reputation from an employee (or potential employee ) perspective. 

I bet the Take-Two guys pitched a fit when the first offer came rolling in. Posted on Monday, February 25, 2008 12:26 PM Game Development , General Interest | Back to top


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